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ERR - Estonian Air chairman Joakim Helenius gave the public some long-awaited insight into the company's business strategy on September 29, announcing that airline will become a network carrier by 2013.
Speaking at an international tourism conference in Tallinn, Helenius said that the company would move away from its current business model as a regional carrier, adopting the more attractive network carrier model that would allow it to expand its route network and attract more tourists, rus.err.ee reported.
The network model, used by the world's largest carriers such as British Airways, Lufthansa and Japan Airlines, employs a traditional hub-and-spoke system for scheduling flights and entails a high rate of connectivity.
Read more: http://news.err.ee/economy/471fe352-0356-4b32-b2bf-a1e62db30910
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